Importance of Car Aesthetics: Do Looks Shape Consumer Preferences

Marked by earnest efforts to get the industry back on the decisive road toward recovery and success, 2023 was a significant year for the automobile sector. According to the European Automobile Manufacturing Association, it was stated that in 2023, Indian passenger car sales surged to a record level of about 4.2 million units, growing by 8.5% and surpassing Japan's volume.

"The Indian automobile market is moving from functionality to aspiration," stated Tarun Garg, COO at Hyundai Motor India. "Earlier, it was all about going from point A to point B at a lower price and higher fuel efficiency. Now, customers want a lot more. "They aspire for better safety, better features, better design and better technology… very clearly, this is a reflection of the ‘YOLO’ attitude of younger customers," he said.

In fact, it is true to say that the way cars are perceived and judged has undergone considerable change. Today, customers prioritise a combination of factors, including performance, safety, and features. However, one crucial aspect that can make or break a sale is car design. Thus, the importance of car aesthetics cannot be overstated, as it plays a significant role in shaping consumer preferences and ultimately, driving sales.

Vehicle Aesthetics and Buying Decisions

Vehicle aesthetics play a crucial role in buying decisions. A car's appearance can create a strong emotional connection with potential buyers. Studies have shown that consumers are more likely to choose a car that aligns with their personal style and preferences. To highlight the fact, as per IBEF, luxury car sales in India reached a record high of 42,731 units in 2023, marking a 20% YOY increase.

Thus, given the growth in the luxury segment, the automotive industry has witnessed a significant shift in design trends. From the sleek and futuristic designs of the 1950s to the modern and minimalist approaches of today, car design has evolved to meet changing consumer preferences.

Here are some of the trends in automotive design:

• Aesthetic: This trend focuses on creating visually stunning cars that make a statement on the road. It's all about creating an emotional connection with the consumer through design.
  
• Sustainable: With growing concerns about climate change and environmental sustainability, this trend focuses on creating eco-friendly cars that reduce carbon emissions and minimise waste. Electric vehicles, hybrid cars, and sustainable materials are key features of this trend.
• Technological: This trend integrates advanced technology into car design, including features like autonomous driving, augmented reality displays, and advanced safety features.
• Luxury: With high-end materials, innovative technology, and meticulous attention to detail, the tendency is to create premium vehicles that ooze opulence and elegance.
• Retro-Futuristic: This trend combines traditional design elements with futuristic features, resulting in a distinct and nostalgic look that appeals to consumers seeking a mix of old and modern.
• Customisation: With choices for custom external and interior design components, this trend enables customers to personalise their cars to fit their own likes and preferences.

As manufacturers attempt to match changing consumer tastes and stay ahead of the competition, these trends demonstrate the diversity and evolution of automotive design. For example, a sporty, aggressive style may appeal to someone who enjoys driving quickly, whereas a more elegant, luxury design may be preferred by people who value comfort and prestige.

Evolution of Car Design Preferences: What Do Consumers Look For Before Buying?

Exterior styling: Without a doubt, the first thing that comes to mind while looking at a car is its outside design. Since a sleek and modern appearance can leave a lasting impression and reflect the owner's own style.

Interior space and comfort: A well-designed interior can make or break the driving experience. Thus, consumers today value a spacious and well-designed interior that is both comfortable and functional for everyday use.

Technology integration: Consumers expect seamless integration of advanced technology features. They look for features such as touchscreen displays, smartphone connectivity, and advanced driver assistance systems to enhance their driving experience.

Best Car Designs for Consumers

Best car designs for consumers are subjective and depend on individual preferences. However, some cars have consistently received praise for their aesthetics. For example, the Tesla Model 3 is often cited as a benchmark for modern design, combining sleek lines with cutting-edge technology. Other notable examples include the Porsche 911, Aston Martin DB11, and Audi R8.

There is no denying the fact that car aesthetics are an essential factor in the automotive industry, impacting sales at a major level. The way a car looks can significantly influence consumer preferences and buying decisions. Thus, while you choose your next vehicle, keep in mind that your final decision will affect the future of automotive design.